Grasse Perfume Week

For a number of years now, Grasse has been experiencing a general dynamism, particularly in the perfume ecosystem, thanks to a proactive policy supported by the town: partnerships with major perfume groups, development of agricultural land devoted to the cultivation of perfume plants, establishment of training structures linked to the industry’s professions, etc.

An application initiated in 2008 saw, in 2018, perfume-related know-how in the Pays de Grasse around perfume plants, knowledge of natural raw materials, their processing and the art of composing perfume listed as a Unesco intangible heritage site.

To support this momentum, Nez decided to launch Grasse Perfume Week. A hybrid event, between trade show and festival, it will encourage interaction, discoveries and encounters.

This creative and original encounter will express itself through a variety of content, and will take place in a number of prestigious and unusual locations in the historic center of the world’s perfume capital.