VELVETVELO was born from the encounter between the softness of velvet and the speed of elk, and from the imagination of its founder, Serge Rach. An avid cyclist and sailor, he has infused his brand with the imprint of the luxury world from which he came. Containing at its heart the anagram of LOVE, the primary element of the brand’s philosophy, VELVETVELO unfolds a universe of emotionally charged fragrances, garments and accessories.

Designed to navigate between sea and mountains, VELVETVELO fragrances unfold their enduring, subtle sensory signature thanks to their water base. Through carefully selected ingredients, they diffuse an intense emotional richness of love and joy, for more velvet in everyday life!

Anchored in the city of Nice, VELVETVELO captures the best of the Riviera and the Grasse hinterland, where perfume expertise is internationally renowned.

A brand supported by the composing house Mane