Grasse Perfume Week

The city of Grasse has experienced significant momentum in recent years, particularly within the perfume ecosystem, driven by a proactive policy: partnerships with major perfume groups, expansion of agricultural areas dedicated to growing perfume plants, establishment of training programs related to industry professions, and more.

This intense activity has notably resulted in the recognition of Grasse’s expertise in perfume plants as part of UNESCO’s Intangible Cultural Heritage of Humanity.

To support this momentum, and following the success of the first Paris Perfume Week in 2024, Nez, a central and international media outlet, is launching the Grasse Perfume Week. This hybrid event, blending trade fair and festival, will foster interactions, discoveries, and connections. A creative and original event, it will feature diverse content and take place in various prestigious and unique locations within the historic center of the world’s perfume capital.